As conversational AI becomes more sophisticated, businesses are able to use it to achieve their marketing goals. Conversational AI for marketers refers to the use of this technology to create customer interactions that are more natural and personalized. Conversational AI can help marketers to understand their customers’ needs and preferences, and to provide personalized recommendations and customer service.
Marketers are using chatbots and virtual assistants to interact with customers on a one-to-one basis, in order to provide a more personalized experience.
As AI technology advances, it's becoming easier for marketers to create and deploy conversational bots that can help them achieve their goals more efficiently. For example, chatbots can be used to:
Collect customer feedback
Engage customers in real-time
Provide customer support
Promote products or services
Increase brand awareness
Conversational AI can also help marketers target their audience more effectively by gathering data about customer preferences and behaviors. This data can then be used to create customized marketing messages that are more likely to resonate with customers.
How marketers are using conversational AI
There are a number of benefits that conversational AI can offer marketers. First, it can help to improve customer engagement. Customers are more likely to be engaged with a conversation that is personalized to their needs. Conversational AI can also help to improve customer retention, as customers are more likely to stay loyal to a company that provides a good customer experience. Additionally, conversational AI can help to boost sales, as it can provide customers with personalized recommendations for products and services.
There are a number of different types of conversational AI that businesses can use, including chatbots and virtual assistants. Chatbots are computer programs that can mimic human conversation, and are commonly used to provide customer service. Virtual assistants are programs that can recognize and respond to natural language, and are often used to provide recommendations or to answer customer questions.
There are a number of different platforms that businesses can use to create chatbots and virtual assistants. The most popular platform for chatbots is Facebook Messenger, as it has over 1.3 billion users. Other popular platforms for chatbots include Skype, WhatsApp, and Amazon Echo. Virtual assistant platforms include Apple’s Siri, Google Now, and Microsoft’s Cortana.
There are a number of different ways that businesses can use conversational AI to improve customer engagement. One way is to use chatbots to provide customer service. Chatbots can be used to answer customer questions, process orders, and resolve complaints. Additionally, chatbots can be used to provide product recommendations to customers. Virtual assistants can also be used to provide customer service. They can be used to answer customer questions about products and services, and to provide recommendations for products and services.
Another way that businesses can use conversational AI to improve customer engagement is by using chatbots for lead generation. Chatbots can be used to collect information about customers, such as their name, email address, and phone number. This information can then be used to create customer profiles, which can be used to provide targeted marketing messages.
Finally, businesses can use conversational AI to improve customer retention. One way that virtual assistants can be used for this is by providing customers with product recommendations. Virtual assistants can also be used to keep track of customers’ purchase history, and to provide suggestions for products that they may be interested in. Additionally, chatbots can be used to send customers personalized birthday messages, and to remind them when their favorite products are on sale.
Inbound vs Outbound messaging
Chatbots and virtual assistants are great tools for building and scaling both inbound and outbound marketing communication. From lead capture to nurturing to closed deals, they can automate a significant portion of your marketing outreach and communication.
However, chatbots and virtual assistants are not a one-size-fits-all solution. There are multiple approaches to building conversation automation for marketing, and each has its own strengths and weaknesses. The best way to determine which is right for your business is to try them both.
Here are a few key considerations to help you choose the right tool for your business:
If your business relies on attracting users through content, chatbots and virtual assistants are a great way to scale your inbound marketing efforts. They can help you capture leads and nurture them through the sales funnel.
Chatbots are particularly well-suited for this type of marketing, as they can help you qualify leads and provide information in a conversational format. They can also help you create a more personal connection with potential customers, which can increase the likelihood of conversion.
If your business relies on reaching out to potential customers through telemarketing or email/SMS campaigns, virtual assistants are a better option. They can help you manage your contact lists, send out customized messages, and track the results of your campaigns.
More importantly, they can understand the responses that customers give to your campaigns, and continue the conversation automatically based on the customer's attitude.
Virtual assistants are also better suited for tasks that require human interaction, such as telemarketing. They can handle customer inquiries and provide information in a more personal way than chatbots.
Lead generation is the process of identifying potential customers and convincing them to buy a product or service.
Chatbots can help with lead generation in a few ways.
First, chatbots can help you identify potential customers. By asking people questions about their needs and preferences, chatbots can help you figure out who is likely to be interested in your product or service.
Second, chatbots can help you persuade potential customers to buy your product or service. Chatbots can provide information about your product or service, answer questions, and provide customer support. This can help potential customers feel more confident about buying your product or service.
Third, chatbots can help you track the progress of potential customers. Chatbots can track the interactions that potential customers have with your product or service, and track how likely they are to buy it. This can help you figure out which potential customers are most likely to buy your product or service, and focus your efforts on them.
When it comes to providing personalized product recommendations, chatbots and virtual assistants are becoming increasingly more sophisticated in their ability to understand natural language and user preferences. By understanding a user’s past purchase history, as well as their current needs and interests, chatbots and virtual assistants can provide tailored recommendations for products that the user is likely to be interested in.
For example, if a user has a history of purchasing camping gear, a chatbot or virtual assistant might recommend a new tent or a camping stove based on the user’s current needs and interests. Alternatively, if a user has a history of purchasing children’s toys, a chatbot or virtual assistant might recommend a new Barbie doll or a Hot Wheels car based on the user’s current needs and interests.
In order to provide personalized product recommendations, chatbots and virtual assistants need to be able to understand the following:
User preferences: By understanding a user’s past purchase history, as well as their current needs and interests, chatbots and virtual assistants can provide tailored recommendations for products that the user is likely to be interested in.
User needs: By understanding a user’s current needs and interests, chatbots and virtual assistants can provide tailored recommendations for products that the user might need.
Product features: By understanding the features of a product, chatbots and virtual assistants can provide tailored recommendations for products that might be a good fit for the user.
How to get the most of conversational AI for marketing purposes
There are a variety of bot platforms available, so it's important to do your research to find the right one for your needs. Activechat combines essential tools to build a complete marketing automation suite. Once you've found the right tool, here are a few tips for getting the most out of it:
Start by mapping out your communication goals
What are you trying to achieve with your bot or assistant? Do you want to increase leads? Nurture leads? Close more deals? Once you know what you're trying to achieve, you can start to map out the specific communication tasks that will help you reach your goals.
Define your target audience
Who are you trying to reach with your bot or assistant? Defining your target audience is key to creating effective communication. Once you know who you're trying to reach, you can better target your content and messaging.
Create content that's tailored to your target audience
Your bot or assistant is only as effective as the content it's distributing. Make sure you're creating content that's tailored to your target audience. This content should be relevant, interesting, and useful to them.
Test and refine your content
It's important to test and refine your content to ensure it's effective. Try different content formats and messaging to see what works best. Pay attention to how your target audience responds, and make changes as needed.
Integrate your bot or assistant with your other marketing channels
Your bot or assistant should be integrated with your other marketing channels. This will help you reach more people and achieve your marketing goals.
Evaluate your bot or assistant's effectiveness
It's important to evaluate your bot or assistant's effectiveness. Keep track of how it's performing and make changes as needed.